United Fresh has over 28 years' experience supporting and promoting the fresh produce industry, working with the entire value chain, from seed producer and grower to consumer, providing leadership on pan‑produce issues


We work in partnership with the Ministry for Primary Industries and Horticulture New Zealand to help protect New Zealand’s pan-produce industry from pests and diseases.

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United Fresh keeps members informed and provides guidance on Food Laws, including the Food Act 2014 and Standard 1.2.7 for making health and nutrient claims for fresh fruit and vegetables.

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Our Technical Advisory Group works proactively on behalf of our industry on Food Safety & Traceability, Domestically Focussed Biosecurity, Weights & Measure and more.

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United Fresh takes a leading role and represents the produce industry internationally on issues important to our members and Industry Standards.

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Members' Meeting - September 2019

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Learn more about United Fresh and what we do


  • 24 Mar 2017

    The Global Fruit & Veg Newsletter - March 2017

    Fruit and vegetables: still surprising!

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  • 10 Mar 2017

    URGENT LeaderBrand salad product recall announcement

    On Thursday the 9th of March at 11am, LeaderBrand Produce Ltd. was advised that one of its salad product lines tested positive for Listeria monocytogenes bacteria or ‘Listeria’ as it is more commonly known.

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  • 10 Mar 2017

    Save the Date – United Fresh Member’s Meeting – Thursday 22nd June 2017 at 3.30pm

    Our member’s meeting will include updates from our President, Food Safety & Traceability Committee, the 5+ A Day Charitable Trust and other relevant industry projects that are currently underway.

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  • 10 Mar 2017

    New Nutrition Information Panels for Fresh Fruit and Vegetables

    United Fresh in partnership with The New Zealand Institute of Plant & Food Research are currently updating all fresh fruit and vegetable Nutrition Information Panels (NIPs)

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  • 10 Mar 2017

    Reminder: New Food Safety Law and Templates for Businesses to Manage Food Safety

    The Food Act is a new law for Food Safety, which came into effect on 1st March 2016.

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An Eggplant

United Fresh is the only pan-produce industry organisation working in New Zealand for New Zealand members. Membership is open to all involved in the fresh produce industry. There are no levies; contributions are on a voluntary basis, which means you are able to tailor your membership to suit your organisation.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz


United Fresh develops a wide range of valuable and relevant resources for members. These resources include Nutrition Information Panels for all fresh fruit and vegetables and a guide to making the associated health and nutrient claims. 5+ A Day promotional collateral is available for all members, along with a library of photography which members are able to access.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz