United Fresh has over 30 years' experience supporting and promoting the fresh produce industry, working with the entire value chain, from seed producer and grower to consumer, providing leadership on pan‑produce issues

Food Safety & Traceability

See what work we are doing in the Food Safety & Traceability Space.

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We are gathering and disseminating information as it becomes available to assist United Fresh members with best practice and business continuity.

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United Fresh ran an Independent Dialogue for the UN Food Summit.

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We work in partnership with the Ministry for Primary Industries and Horticulture New Zealand to help protect New Zealand’s pan-produce industry from pests and diseases.

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Learn more about United Fresh and what we do


Annual members' Meeting, workshops & more.

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  • 07 Jul 2022

    Major Primary Industries Award Recognises Rapid Response To Feed The Hungry And Support Growers During Lockdown

    United Fresh New Zealand Incorporated have been presented the Primary Industries NZ Summit Team Award for their work delivering 300,000 boxes of fresh fruit and vegetables to whānau during the COVID-19 lockdowns.

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  • 06 Jul 2022

    The Global Fruit & Veg Newsletter - June 2022

    Heath benefits of fruit and vegetables across the board

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  • 21 Jun 2022

    Hygiene and Cleanliness Considerations for RPCs

    United Fresh, as the pan-industry body for the fresh produce industry in New Zealand, contributed with desk-based research, alongside MPI and Tomatoes New Zealand.

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  • 20 Jun 2022

    Finalists For Major Award Delivered 300,000 Fresh Fruit and Vegetable Boxes To Whānau During Lockdown

    As the country prepared to lockdown in March 2020, the small team of just five staff at United Fresh New Zealand Incorporated quickly realised the impact that a nationwide shutdown would have on the country’s $6 billion horticulture industry.

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  • 14 Jun 2022

    The Global Fruit & Veg Newsletter - May 2022

    Parental Feeding Practices & Dietary Behaviour of Children

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  • 08 Jun 2022

    Traceability Newsletter

    Food Safety & Traceability – Learnings From a Recent US Trial, Standards Support Collaboration and Interoperability.

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  • 30 May 2022


    The Commerce Commission released its report on the state of competition, with recommendations, on 8 March 2022. 

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  • 11 May 2022

    Good News for Kiwis - New Zealand Vegetable Prices Expected To Ease

    The monthly Food Price Index (FPI) due to be released next week is predicted to show easing vegetable prices and industry insiders say that trend is set to continue as we head into winter.

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  • 29 Apr 2022

    The Global Fruit & Veg Newsletter - April 2021

    How does the food environment shape our food choices?

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  • 30 Mar 2022

    Sustainable Business Network Packaging Masterclass

    On 25 February 2022, the Sustainable Business Network (SBN)[1] organised a masterclass with a focus on packaging, where participants explored multiple packaging related topics and shared information on what is currently happening both in New Zealand and in international markets.

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  • 25 Mar 2022

    The Global Fruit & Veg Newsletter - March 2022

    Food trends in the U.S, Europe and China

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  • 08 Mar 2022

    Commerce Commission Grocery Sector Market Study Report Released & Government Response - Tuesday 8th March 2022

    The Commerce Commission released its final report into the Grocery Sector today and held a media and stakeholders briefing that United Fresh attended.

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  • 25 Feb 2022

    The Global Fruit & Veg Newsletter - February 2022

    Balanced diet and active lifestyle : a winning duo

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  • 28 Jan 2022

    The Global Fruit & Veg Newsletter - January 2022

    Healthy diet and bone health

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  • 26 Jan 2022

    What does biosecurity mean to Māori?

    Webinar facilitated by Te Tira Whakamātaki (TTW), in collaboration with Biosecurity New Zealand

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  • 19 Jan 2022

    The Global Fruit & Veg Newsletter - December 2021

    A symposium to close the International Year of Fruit and Vegetables

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  • 19 Jan 2022

    Dole NZ welcomes 750th voyage from Philippines

    Dole New Zealand has welcomed the 750th shipment of its bananas, pineapples and papaya into New Zealand from the Philippines. 

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  • 10 Jan 2022

    TREND REPORT 2022: Resilience in the face of Adversity

    Two years into a global pandemic and many Kiwi consumers will be wondering just what 2022 holds in store for us all. There is no question that the world has changed immensely and many of our daily habits have changed along with it. But has the way we get our daily bread or pro-biotic kombucha really evolved that much or are we showing resilience in the face of grocery aisle adversity?  

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United Fresh is the only pan-produce industry organisation working in New Zealand for New Zealand members. Membership is open to all involved in the fresh produce industry. There are no levies; contributions are on a voluntary basis, which means you are able to tailor your membership to suit your organisation.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz


United Fresh develops a wide range of valuable and relevant resources for members. These resources include Nutrition Information Panels for all fresh fruit and vegetables and a guide to making the associated health and nutrient claims. 5+ A Day promotional collateral is available for all members, along with a library of photography which members are able to access.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz