United Fresh has over 27 years' experience supporting and promoting the fresh produce industry, working with the entire value chain, from seed producer and grower to consumer, providing leadership on pan‑produce issues


United Fresh works in partnership with the Ministry for Primary Industries and Horticulture New Zealand to help protect New Zealand’s pan-produce industry from pests and diseases.

Find Out More


United Fresh keeps members informed and provides guidance on Food Laws, including the Food Act 2014 and Standard 1.2.7 for making health and nutrient claims for fresh fruit and vegetables.

Find Out More


United Fresh works proactively on behalf of our Pan-Produce Industry on Food Safety & Traceability, Domestically Focussed Biosecurity, Weights & Measure and more.

Find Out More


United Fresh takes a leading role and represents the produce industry internationally on issues important to our members and Industry Standards.

Find Out More


 2017 United Fresh AGM and Members Meeting

  Read More 



  • 25 Nov 2016

    United Fresh Biosecurity Activity Update – November 2016

    The Biosecurity space is getting busy!

    View Story
  • 07 Nov 2016

    The Global Fruit & Veg Newsletter - October 2016

    Obesogenic environment: origin and consequences

    View Story
  • 02 Nov 2016

    Reminder: There's Still Time to Register!

    United Fresh Fruit Fly Emergency Response Workshop

    View Story
An Eggplant

United Fresh is the only pan-produce industry organisation working in New Zealand for New Zealand members. Membership is open to all involved in the fresh produce industry. There are no levies; contributions are on a voluntary basis, which means you are able to tailor your membership to suit your organisation.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz


United Fresh develops a wide range of valuable and relevant resources for members. These resources include Nutrition Information Panels for all fresh fruit and vegetables and a guide to making the associated health and nutrient claims. 5+ A Day promotional collateral is available for all members, along with a library of photography which members are able to access.

This is a United Fresh member only zone, to request log in access please email info@unitedfresh.co.nz