Produce Industry Traceability Guidelines

Project Number: 40548 - Understanding the barrier to existing systems capable of ensuring effective traceability in the New Zealand produce industry

Effective traceability from grower to consumer is now a requirement of the Food Safety Act 2014 and the Food Safety Law Reform Act 2018.  Systems need to be robust at all times so that they can be effective in the event of a crisis.

United Fresh has nearly completed work on a three-year project that has investigated traceability within the industry.

The project has been funded by Government through the Sustainable Farming Fund (now the Sustainable Food & Fibre Futures) with further United Fresh funding and contribution in kind from GS1.

The focus is upon the attitudes and perceptions around traceability as well as practical impediments to achieving best practice. It is not about plants, equipment or expensive systems. Rather it is about testing the underpinning methodologies needed for a robust traceability system across an entire supply chain.

The aim has been to use internationally tested and implemented GS1 assessment methods to examine the present state of traceability across the fresh produce supply chain and to then generalise the results as far as possible across the whole sector with guidance on how to maximise effectiveness.  Strawberries and lettuce were the crops used in the pilots.

The final Produce Industry Traceability Guidelines are now available to download, download here.

SFFF Traceability Project Webinar 2021 – The Case for Traceability

This webinar summarises our three-year Sustainable Food and Fibre Futures Fund project, funded by MPI and United Fresh and resulting in our Produce Industry Traceability Guidelines.

Our technical experts unpack the guidelines which aim to improve the fresh produce supply chain traceability.

If you would like to find out more please email



  • 06 May 2021

    Food Safety & Traceability Update - May 2021

    Update on COVID-19, SFFF Traceability, Food Safety Risk Ranking and Recycled Packaging Projects

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  • 27 Aug 2020

    United Fresh Sustainable Food & Fibre Futures (SFFF) Draft Traceability Guidelines

    Reliable and robust Traceability systems are no longer an optional extra in the produce industry, but a baseline requirement of increasing importance.

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  • 26 Jun 2020

    Have your say - SFF Traceability Project - Industry Consultation on Draft Traceability Guidelines

    We have recently developed the Draft Traceability Guidelines that have evolved from the Sustainable Farming Fund Project “Effective Produce Traceability Systems”, managed by United Fresh.

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  • 11 Oct 2019

    Sustainable Farming Fund (SFF) Traceability Project - Milestone 5 Update

    Our SFF Traceability project is looking to assist members and the entire value-chain by providing some understanding on how internal Traceability systems can be improved and external Traceability systems can become more robust and streamlined.

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  • 24 Jun 2019

    FPSC A-NZ 2019 Conference

    United Fresh Technical Advisory Group Representative Anne-Marie Arts will be presenting an update on the Sustainable Farming Fund Traceability Project.

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  • 29 Oct 2018

    United Fresh seeks Growers’ help for Traceability Survey

    As you are aware, United Fresh was awarded a Sustainable Farming Fund project in June 2018, which is entitled “Effective Fresh Produce Traceability Systems” (Project 405482).

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  • 24 Sep 2018

    Major Fresh Produce Traceability Project Underway in New Zealand

    In light of the recent shocking Australian strawberry tampering event, the New Zealand produce industry is taking every action possible to reassure customers their safety systems are robust.

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  • 03 Jul 2018

    United Fresh secures Sustainable Farming Fund for Traceability Project

    We are pleased to announce work has begun on a three-year project to investigate traceability within the industry. 

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