Sustainable Farming Fund Project

Effective Fresh Produce Traceability Systems 2019

Project Number: 405482

Understanding the barrier to existing systems capable of ensuring effective traceability in the New Zealand produce industry

United Fresh has begun work on a three-year project to investigate traceability within the industry. The project will lead to a series of reports and comprehensive industry guideline to assist in implementing best practice for the benefit of everyone from growers through to consumers.

Funded by Government through the Sustainable Farming Fund with further United Fresh funding and contribution in kind from GS1, the project has been under preparation for several weeks but kicked off in earnest this week.

The focus is upon the attitudes and perceptions around traceability as well as practical impediments to achieving best practice. It is not about plants, equipment or expensive systems. Rather it is about testing the underpinning methodologies needed for a robust traceability system across an entire supply chain.

The aim is to use internationally tested and implemented GS1 assessment methods to examine the present state of traceability across the fresh produce supply chain and then to generalise the results as far as possible across the whole sector with guidance on how to maximise effectiveness.  This begins with walks through supply chains studying track and trace processes, followed by two practical pilots over the next twelve to eighteen months.  Strawberries and lettuce will be the crops used in the pilots. Participants will be chosen to represent growers of various sizes and levels of technology use and crops will be branded and unbranded, loose and wrapped.

Effective traceability from grower to consumer is now a requirement of the Food Safety Act 2014 and the Food Safety Law Reform Act 2018.  Systems need to be robust at all times so that they can be effective in time of crisis.


Literature Review, Reports and Resources

Download Milestone 4 Report -Traceability survey reporting, communication and promotion



SFF News

  • 24 Jun 2019

    FPSC A-NZ 2019 Conference

    United Fresh Technical Advisory Group Representative Anne-Marie Arts will be presenting an update on the Sustainable Farming Fund Traceability Project.

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  • 29 Oct 2018

    United Fresh seeks Growers’ help for Traceability Survey

    As you are aware, United Fresh was awarded a Sustainable Farming Fund project in June 2018, which is entitled “Effective Fresh Produce Traceability Systems” (Project 405482).

    View Story
  • 24 Sep 2018

    Major Fresh Produce Traceability Project Underway in New Zealand

    In light of the recent shocking Australian strawberry tampering event, the New Zealand produce industry is taking every action possible to reassure customers their safety systems are robust.

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  • 03 Jul 2018

    United Fresh secures Sustainable Farming Fund for Traceability Project

    We are pleased to announce work has begun on a three-year project to investigate traceability within the industry. 

    View Story