Our Work

United Fresh has over 27 years' experience supporting and promoting the fresh produce industry, working with the entire value chain, from seed producers, grower to consumer, providing leadership on pan-produce issues.

We partner with like-minded organisations on conference events, provide neworking opportunities, including workshops on relevant topics for members.

As founding members of both the International Fruit and Vegetable Alliance and the International Federation for Produce Standards we continue to take a leading role in both these organistions at an International level.

We are an organisation that bases our services on sound science, best business practices and respect for all, taking a measured approached in all that we do, ensuring we add value for our members.

Through our Technical Advisory Group (TAG) we work on behalf of and in partnership with members and other stakeholders in the important areas of;

  • Biosecurity
  • Food Safety
  • Traceability
  • Supply Chain Management
  • Compliance, e.g. Weights & Measures
  • Climate Control

Further services and benefits provided to our members and industry include;

  • Research Projects and Pilots
  • Health Claims interpretation and advice
  • Nutrition Information Panels for all fresh fruit and vegetables
  • Public Relations and Communications
  • Supporting the 5+ A Day Charitable Trust to increase consumption
  • Management of the Fruit & Vegetables in Schools Initiative providing 120,000 pieces of fresh produce to New Zealand children every day
  • Workshops and Members’ Meetings
  • Industry Networking
  • International Connectivity
  • Government Liaison

 

BIOSECURITY

United Fresh works in partnership with the Ministry for Primary Industries and Horticulture New Zealand, helping protect New Zealand’s pan-produce industry from pests and diseases.

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FOOD LAW

United Fresh keeps members informed and provides guidance on Food Laws, including the Food Act 2014 and Standard 1.2.7 for making health and nutrient claims for fresh fruit and vegetables.

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FOOD SAFETY & TRACEABILITY

United Fresh works proactively on behalf of New Zealand’s domestic Produce Industry on Food Safety & Traceability initiatives and relevant Industry Standards.

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INTERNATIONAL CONNECTIONS

United Fresh takes a leading role and represents the produce industry internationally on issues important to our members and industry Standards.

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5+ A DAY

The 5+ A Day Charitable Trust has the children of New Zealand as its beneficiaries and encourages all New Zealanders to eat 5 or more servings of fresh fruit and vegetables for better health and well-being.

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FRUIT IN SCHOOLS

United Fresh manages the highly successful Government funded nationwide Fruit in Schools programme providing fresh produce to 118,000 children each school day.

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Networking Opportunities

Regular members’ meetings and workshops provide a forum to discuss industry issues and provide updates on our current projects.

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RESEARCH

United Fresh commissions research that is relevant and of value to members. 

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