Our Work

United Fresh has over 28 years' experience supporting and promoting the fresh produce industry, working with the entire value chain, from seed producers, grower to consumer, providing leadership on pan-produce issues.

We partner with like-minded organisations on conference events, provide networking opportunities, including workshops on relevant topics for members.

As founding members of both the International Fruit and Vegetable Alliance and the International Federation for Produce Standards we continue to take a leading role in both these organistions at an International level.

We are an organisation that bases our services on sound science, best business practices and respect for all, taking a measured approached in all that we do, ensuring we add value for our members.

Through our Technical Advisory Group (TAG) we work on behalf of and in partnership with members and other stakeholders in the important areas of;

• Biosecurity
• Food Safety
• Traceability
• Supply Chain Management
• Compliance, e.g. Weights & Measures
• Climate Control

Further services and benefits provided to our members and industry include;

• Research Projects and Pilots
• Health Claims interpretation and advice
• Nutrition Information Panels for all fresh fruit and vegetables
• Public Relations and Communications
• Supporting the 5+ A Day Charitable Trust to increase consumption
• Management of the Fruit & Vegetables in Schools Initiative providing 120,000 pieces of fresh produce to New Zealand children every day
• Workshops and Members’ Meetings
• Industry Networking
• International Connectivity
• Government Liaison