The 5+ A Day Charitable Trust

The 5+ A Day Charitable Trust was formed in 2007 for the benefit of the general public and specifically the children of New Zealand. 

The Trust encourages all Kiwis to eat five or more servings of colourful, fresh fruit and vegetables every day for health and vitality.

This is in line with our Ministry of Health and the World Health Organisation’s recommendations.

5+ A Day is responsible for a variety of nutrition education and marketing initiatives and the brand is recognized by over 90% of New Zealanders.

5+ A Day is a powerful tool committed to increasing the consumption of fresh fruit and vegetables for better health in all New Zealanders.

For more information visit:

5+ A Day Resources 

United Fresh members are able to download 5+ A Day resources free of charge. 

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5+ A Day Social Platforms

Search @5adaynz on Facebook and like us for fresh inspiration & recipes

Follow @5adaynz on Twitter for fresh bite-sized inspiration
Keep life fresh by following @5adaynz on Instagram

Keep life fresh by following @5adaynz on YouTube

Follow @5adaynz on Pinterest to pin our fresh seasonal recipes



5+ A Day Education

The website is home to an extensive range of 5+ A Day print and digital material. The interactive lessons focus on eating and growing seasonal fresh fruit and vegetables.

The website targets educators from early childhood through to secondary school levels and provides resources linked to The New Zealand Curriculum.